Our story
Built on service. Driven by community.
HomeHaven was founded by veterans who understood that coming home shouldn't mean struggling to afford the supplies that make a house feel like one. We built a store where every purchase does double duty — saving families money and giving back to those who served.
We didn't just want to sell products. We wanted to build something that mattered.
Marcus Rivera, Co-Founder & Army Veteran
Why we exist
A store built for the people who built this country.
After years of service, too many veterans return home to financial hardship. The cost of maintaining and improving a home shouldn't be another battle. HomeHaven was created to change that — offering deeply discounted home improvement supplies while directing 20% of every dollar of profit back to veteran support organizations.
The impact so far
20%
of profits donated to veteran organizations
$2M+
in savings passed to families
5,000+
veteran families served
40%
average savings vs. retail prices
What we stand for
Service first
Every decision we make starts with one question: does this serve our community? Veterans, families, and neighbors come before margins.
Radical transparency
We publish our giving numbers publicly. You can see exactly where the 20% goes, which organizations receive it, and what it funds.
Honest pricing
No fake markups, no manufactured discounts. Our prices are genuinely lower because we operate lean and negotiate hard on your behalf.
Long-term thinking
We're not optimizing for a quick exit. HomeHaven is built to be a lasting institution in the veteran community for decades to come.
The people behind HomeHaven
We're a small team of veterans, military spouses, and community advocates who believe business can be a force for good.
U.S. Army
Marcus Rivera
Co-Founder & CEO
Army veteran, 12 years of service. Marcus led logistics operations overseas before bringing that same discipline to building HomeHaven's supply chain.
Military Spouse
Sarah Chen
Co-Founder & COO
Military spouse and operations expert. Sarah built the systems that let HomeHaven offer wholesale prices to everyday families.
U.S. Marine Corps
James Okafor
Head of Partnerships
Marine Corps veteran who now manages relationships with the veteran organizations HomeHaven supports and the suppliers who make our prices possible.
Organizations we support
20% of HomeHaven's profits go directly to these organizations, selected for their impact and accountability.
Homes for Heroes
Provides housing assistance and home repair grants to veterans in need.
Warrior-Scholar Project
Prepares veterans for academic success and career transitions after service.
Team Red White & Blue
Enriches the lives of veterans through physical and social activity.
Shop with purpose
Every product you buy from HomeHaven saves you money and supports a veteran family. That's a deal worth making.